Services

Design leadership for teams that need clarity, momentum, and taste.

I work as a Fractional Head of Design for startups and growing teams who need senior design thinking without hiring a full time executive.

I embed closely, lead with taste and systems, and help teams ship work quickly, that actually holds up in the real world.

How I work

Most of my engagements look less like “design support” and more like design ownership.

I partner with founders, product leaders, and engineers to shape product direction, raise the bar for quality, and build design foundations that scale. Sometimes that means hands on execution. Other times it means guidance, critique, and decision making at the leadership level. Usually it is both.

I am comfortable operating early, in ambiguity, and alongside teams that are moving fast.

Where I apply it

Fractional Head of Design – This is my core offering.

I step in as your senior design leader and take responsibility for design quality across product, brand, and user experience.

This typically includes

Setting design vision and principles
Owning UX and product design direction
Establishing design systems and workflows
Partnering with product and engineering leadership
Hiring, mentoring, or leveling up designers
Reviewing work and providing high signal feedback
Helping teams move from good to great

This is ideal for teams who are not ready for a full time Head of Design but need experienced leadership now.

Product and UX Design – For teams that need deep, hands on work.

I design complex products with a focus on clarity, usability, and long term maintainability. My background spans early stage startups through mature platforms, with particular depth in data heavy tools, workflows, and systems.

This can include

Product strategy and discovery
UX architecture and flows
UI design and interaction design
Prototyping and validation
Design systems and component libraries

Brand and Visual Systems – When product and brand need to speak the same language.

My foundation is in graphic design and visual systems, and I bring that thinking into digital products. I help teams build brands that feel intentional and cohesive across product, marketing, and physical touchpoints.

This can include

Brand direction and identity systems
Visual language and typography
Product brand alignment
Marketing and site design support

Engagement Model – I primarily work on a retainer basis.

This allows me to stay embedded, build context, and operate like a true partner rather than a task based vendor. Retainers are typically structured around a weekly time commitment and adjusted as needs evolve.

Short term projects are possible when the scope is clear, but my best work happens in ongoing partnerships.

If you are unsure what you need yet, that is usually a good place to start a conversation.

Who This Is For – You will likely get the most value from working with me if

You are a founder or product leader who cares deeply about quality
Your team is growing and design is becoming more complex
You need senior design leadership but not full time yet
You want someone who can think strategically and execute
You value taste, craft, and clear thinking

Let's work together.