Design
that is
powerful.
intuitive.
thoughtfully
crafted.
Ryan Massad – Principal Product Designer
& Fractional Head of Design
UX Systems, Product Strategy & Brand Leadership
Tatari — Measurement &
Reporting Dashboard
Scaled with Tatari from 7 employees to 200+ while supporting $400M+ ARR growth.
Para — Gig Driver App
Led the design of Para's core mobile experience, helping hundreds of thousands of gig workers maximize earnings.
Spot — Crypto Trading Exchange
Designed an end-to-end crypto trading experience across web and mobile, simplifying crypto investing for mainstream consumers.
Designer, builder, & creative partner.
I lead UX, product, and brand work for startups across tech and science, helping teams turn complex ideas into clear, intuitive products.
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How I work
Product Design
Complex workflows, dashboards, multi-step flows, data visualizations, scientific tooling.
UX Strategy
Product shaping, IA, design systems, research, prototyping.
Brand + Visual
Brand identity, investor decks, visual systems, typography frameworks.
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